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Industry News |
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HAPPY BIRTHDAY! - The Prudential Insurance Company of America is 125 years old and is celebrating with the theme "125 Years of Building Tomorrows."
INVESTING IN DEATH - Well-respected Conning & Company believes lifetime settlements are set to explode in the next decade, as the market evolves to include healthy seniors looking to sell their life insurance policies. Buoyed by an aging population, the viatical market for healthy seniors, known as "life settlements," is conservatively estimated by Conning at over $100 billion. To purchase the complete study, go to http://www.conning.com. For sales information on life settlements, go to http://www.coventryfinancial.com.
TALKING - German insurer Allianz confirmed that it was in talks with Pacific Life, a potential takeover target. Acquisition of Pacific Life would strengthen Allianz's foothold in the U.S. life insurance market.
EMPLOYERS PAYING - A William M. Mercer survey found that U.S. employers are sweetening health benefits packages even as the cost of providing that coverage is rising at a rate nearly triple inflation. Further, they are not shifting the higher costs to their workforce. Examples: Employee cost for PPO and HMO coverage in 1999 was 20% of the premium, a 3% to 4% decrease from 1998; dental coverage was offered by 54% of employers, up from 49% last year. Reason: Tight job market.
In 1999, the cost of employer-sponsored health plans jumped 7.3%, to an average cost per employee of $4,097. That followed 1998's 6.2% rise in health costs, which ended a 5-year respite from health benefit inflation.
EMPLOYERS NOT PAYING - This also from the Mercer survey... employers are trimming overall health costs by dropping coverage for retirees. For the sixth straight year, the percentage of employers providing coverage to Medicare-eligible retirees dropped -- to 28% in 1999 from 30% the prior year.
NEGATIVE OUTLOOK - Despite a good year in 1999, Standard & Poor's sees a negative outlook for the U.S. life insurance industry. "As financial convergence runs its course, life insurance companies will increasingly be compared in their profitability to other types of financial institutions. Life companies generally do not look good in such comparisons, with ROEs (return on equity) on even well-run companies in the low to mid-teens versus mid to high-teens for other financial businesses," the report says.
RUMORED SALE - The Citigroup unit Travelers Life & Annuity is said to be looking to sell its long-term care insurance business, with MetLife rumored as the most likely buyer.
PRU PURCHASE - Prudential has essentially created a new distribution channel by purchasing a majority interest in Hochman & Baker, an Illinois-based firm which recruits and trains accounting professionals to become licensed to offer investment and insurance products to their tax and business clients. According to Thomas Crawford of Prudential, "This move is a clear reflection of Prudential's commitment to serving its customers through an advice-based business model. As accounting professionals become increasingly important providers of financial advice, Prudential looks forward to helping them meet their clients' insurance and investment needs." Meanwhile, Investment News reports that Pru Securities has introduced Prudential Alliance, which will pay CPAs a percentage of the eligible investment advisory fees generated by each client referred to Pru Securities.
VETERANS' PLIGHT - More and more veterans are finding themselves part of the growing number of uninsured and the Veterans Administration is trying to do more to meet their needs. As they lose their coverage from other sources, more veterans are "signing up" with the VA; expect to see more pressure for veterans' medical services.
LIMRA AWARDS - LIMRA surveyed hundreds of insurance executives to find the best publications for marketers in the insurance industry. Check out the winners at http://www.limra.com/newscenter//pressrel/pr122199.asp. You will note one glaring omission...Best Online Newsletter. We respectfully suggest Financial E-News! May we also suggest that you review FSO's new advertising rate card located at http://www.fsonline.com/promo.
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DON'T MISS THE BIG PRODUCER WORKSHOP - Eight top producers and industry experts will show you incredible formulas for exploding your business in 2000, including:
- How to Get Money Out of Retirement Plans Tax Free
- How I Sell 400 Long-Term Care Policies a Year
- Author and Financial Services Marketing Expert Pete Montoya Shows You How to Become the Preferred Financial Advisor in Your Town
- Seminar Expert Larry Klein Shows You How to Pack the Seminar Room Every Time
- Father of Telephone Prospecting, Bill Bishop, Shows You how to Close More Appointments by Telephone
- Joe Lukacs, Personal Coach to Top Producers, Reveals Success Rituals of Top Producers
March 18 - 19, 2000 in Orlando, Florida
Special Early Reservation Offer
Details at: http://www.nfcom.com/workshop.htm
Or call: 1-800-980-0192, ext. 202
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| Marketing/Tax Update |
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FREE MARKETING NEWSLETTER - On how to improve your direct mail results, get more attendance at seminars, have people calling you from a direct response newsletter, get your name in the newspaper and more on building your business.
To subscribe, visit http://www.nfcom.com/promo.cgi/fmenews?h=freemonthly.htm
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BIG AD BUDGET - Quotesmith.com is poised to begin a multi-million dollar ad campaign which will kick off the first phase of its $100 million, three-year marketing campaign on January 1, 2000 at The Rose Bowl and other top bowl games. Two things are important here. First, if you are a producer, you need to know that more and more of your clients will be aware of this powerful price-comparison tool. Counter the price objection before it arises by knowing the prices of competing companies and knowing why your product is priced as it is. Second, if you are a home office executive, do you really want to compete only on price? If not, you better start helping your producers educate their clients on the advantages of doing business with an agent and your company in particular.
HOW NOT TO START THE NEW CENTURY - It seems that two men have been arrested for scamming to inflate a bankrupt company's stock by posting bogus messages on Web bulletin boards, claiming the company was about to be purchased. The stock went from 13 cents to $15 in less than two days and the pair made $364,000. Moral of the story: Don't be stupid enough to purchase stock on the basis of anonymous cyberspace advice.
TAX BITE - A KPMG Peat Marwick study found that taxes reduce annual mutual fund returns by 2.6%. The big culprit is the turnover rate of stock mutual funds - whenever a fund sells a stock for a profit, the fund's stockholders realize a taxable gain. In another study, the financial research firm Dalbar concludes that "the average mutual fund buyer is his own worst enemy." While the S&P stock index returned an average of 17.9% annually over the last 15 years, the typical investor earned only 7.25% per year over the same period. The culprit? Attempts to time the market, rather than investing for the long term.
Y2K PREDICTIONS
You have undoubtedly been reading predictions for the 21st Century from a lot of so-called experts in their fields...we have even provided a few ourselves. In order to put predictions into perspective, however, we thought you might enjoy some of these 20th Century predictions:
"I think there is a world market for maybe five computers." --Thomas Watson, chairman of IBM, 1943
"I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won't last out the year." --The editor in charge of business books for Prentice Hall, 1957
"There is no reason anyone would want a computer in their home." --Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977
"Stocks have reached what looks like a permanently high plateau." --Irving Fisher, Professor of Economics, Yale University, 1929
"We don't like their sound, and guitar music is on the way out." --Decca Recording Co., rejecting the Beatles, 1962
"Airplanes are interesting toys but of no military value." --Marechal Ferdinand Foch, Professor of Strategy, Ecole Superieure deGuerre
"Everything that can be invented has been invented." --Charles H. Duell, Commissioner, U.S. Office of Patents, 1899
"640K ought to be enough for anybody." --Bill Gates, 1981
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BUY TERM AND INVEST THE DIFFERENCE - We have heard this for most of our nearly 30 years in the industry, but it has been our experience that most people don't even remember the "difference" much less invest it. In a study conducted by Harris Poll Online for Northwestern Mutual, less than a fourth of those individuals who purchase term life insurance actually invest any of the difference in premium. Owners of 600 term life policies were asked "Did you actually invest the premium savings?" and only 24% said yes. Another conclusion of the survey is that the industry needs to do a better job of educating consumers about the benefits of permanent life insurance and its living benefit...the cash value. According to the poll, the "ability to draw upon policy cash value" was the least important of five features of a permanent policy. The "protection received" was most important, followed by "annual premium payment," "dividend earnings" and "tax-deferred growth." If you are a producer and you don't have a powerful yet simple "Lesson In Life Insurance" for your clients, you better get one! We suggest the one in LUTC's Virtual Sales Assistant located at http://www.lutc.com.
FROM BEYOND THE GRAVE - Want to send a final and personal e-mail to loved ones (or not-so-loved ones!), after you've passed away? Then visit FinalThoughts.com (http://www.finalthoughts.com). If you'd like an idea of when your message might be delivered, http://www.deathclock.com is the site for you.
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