Too many of the younger agents in our industry don't understand what permanent life insurance really provides to our clients or have not been in the business long enough to have experienced a death claim, but that is when the true magic of life insurance is understood.  Have you ever had a client call to say they had too much cash, or beneficiary tells you they didn't need or want the death proceeds?  Probably not.

Financial pundits tell their readers they should only buy term insurance and invest the difference and never purchase permanent life insurance.  Why?  Because they say it is a bad investment.  But how many of our clients actually invest the difference in wealth building accounts or products?  Very few.  Most spend the money to maintain their lifestyle.

What happens if the term insurance terminates at a time when the client's health is not good, and he or she is not able to renew the policy or cannot afford the guaranteed premium rates?  Wouldn't the client have been better served with a permanent policy, which cannot be outlived?

If the client has been able to build wealth, but it is in bricks, stone and steel, or needs to be retained for a long period of time to achieve maximum value, do these same advisors recommend that these assets be sold at a loss?  Permanent life insurance, the worst investment, becomes the best investment at death, because the cost has only been pennies for each dollar of death benefit provided.  It pays the most at a time when it is needed the most, a time when financial certainty is of the utmost importance.

I have revised the wording of this one page description to be more appropriate for today and wanted to share it with all the readers.  This does a superb job of putting life insurance in perspective and would be an excellent piece to deliver with your client's policies.

I am a Life Insurance Policy

I am a piece of paper, a drop of ink and a few pennies of premium.

I am a promise to pay.

I help people see visions, dream dreams, and achieve economic immortality.

I am savings.

I am property that increases in value from year to year.

I lend money when you need it most, with no questions asked.

I pay off mortgages, so that the family can remain together in their own home.

I assure people the daring to live and moral right to die.

I create money where none existed before.

I am the great emancipator from want.

I guarantee the continuity of business.

I conserve the employer's investment.

I am tangible evidence that a man is a good husband and father, and a woman a good wife and mother.

I am a declaration of financial independence and economic freedom.

I am the difference between an old man or woman and an elderly gentleman or lady.

I provide cash if illness, injury, old age, or death cuts off the breadwinner's income

I am the only thing that you can buy on the installment plan that your family doesn't have to finish paying for.

I am protected by laws that prevent creditors from assessing the money I give to your loved ones.

I bring dignity, peace of mind and security to your family.

I supply investment capital that makes the wheels turn and motors hum.

I guarantee the financial ability to have happy holidays and the laughter of children – even though father or mother is not there.

I am the guardian angel of the home.

I am life insurance.